Appeals collide

Appeals collide

Two different brands, two different categories, two different appeals, except that the appeals have got mixed up. The Garment ad looks like a paint ad, slightly innovative, has a new offer, the paint ad looks old with old world metaphors and a madly styled Katrina Kaif
This tells you that in today’s world using old metaphors can be bad for a brands’ health
The paint brand for instance has not moved up the ladder for many years. The consumer context has changed, the need from paints has changed, but the metaphor hasn’t, just the brand ambassador has. The garment ad on the other hand is very trendy, modern and has a new twist on colours
Amusing to see the two appear side by side.
There is a robust discussion about the two here

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